Ice Spice Recruited By Luxury Designer Alexander Wang For Unique Launch Of New Collection

Ice
Spice
recently
joined
forces
with

Alexander
Wang
on
a
campaign
for
the
latest
catalog
of
his

eponymous
brand,
and
she
will
now
help
him
launch
it
as
well.

According
to
a
new
press
release,
the
Bronx
MC
is
set
to
take
over
New
York
City
next
month
to
unveil
the
S24
collection
of
the
luxury
clothing
and
accessories
company.

“Starting
in
Times
Square,
a
super-sized
inflatable
of
Ice
Spice
will
drive
around
NYC
for
the
whole
day,
offering
city-dwellers
a
look
at
Alexander
Wang’s
latest
collection
and
campaign,”
the
statement
reads.
“The
inflatable
will
be
driven
throughout
the
city,
hitting
up
high-foot
traffic
areas
for
all
to
see.”

The
promotion
is
secluded
to
take
place
on
April
6.

Earlier
this
month,

the
Alexander
Wang
brand
revealed
that
the
24-year-old
rapper
will
serve
as
a
brand
ambassador
for
their
next
collection,

Nocturna.
According
to Variety,
her
campaign
served
as
the
first
public
introduction
to
the
designer’s
upcoming
offerings
as
he
did
not
show
the
collection
at
the
latest
New
York
Fashion
Week.

“As
an
artist,
I’m
always
challenging
myself
on
how
I
can
contribute
to
culture
in
a
way
that
drives
things
forward,
and
Alexander
Wang
is
a
great
vehicle
for
that
with
this
incredibly
bold
and
global
campaign,”
she
said
in
a
statement.

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March
12,
2024

About
the
collaboration,
Wang
added:
“Ice
Spice
is
such
a
powerhouse,
a
cultural
touchstone,
and
a
breath
of
fresh
air.
Her
unapologetic
energy
magnifies
the
sharp
and
austere
sensuality
of
Spring
2024
and
leans
into
our
brand
codes
on
a
deeper
level.”

Soon
after,

the
“Munch”
hitmaker
shared
some
behind-the-scenes
shots
of
a
photoshoot
she
did
for
the
aforementioned
campaign
via
Snapchat.

The
first
photo
featured
her
wearing
a
vest
that
exposed
her
midriff,
underwear
and
nothing
else
as
she
faced
a
mirror
while
holding
her
long,
yellowish-orange
hair.

The
caption
read:
“my
fav
look
from
the
campaign
[kissing
lips
emoji].

In
the
second
photo,
she
could
be
seen
posing
with
her
backside
facing
the
camera,
over
which
she
wrote:
“10/10
aw
campaign
look.”